The Challenge

Zeta Live is a one-day, annual AI marketing conference held at Center 415 in New York City. We were tasked with transforming the venue into an immersive, high-impact experience that encouraged meaningful interaction, elevated brand awareness, and supported Zeta’s lead-generation goal.

The Result

We reimagined the space into a warm, elevated environment that reflected Zeta’s brand, creating striking, transformative moments while prioritizing human connection and brand clarity, and surpassing the previous year’s event.

Key Elements

• Venue Transformation: The space consisted of tall white walls, cold lighting, and a complex layout. Through wall paint, large vinyl applications, and intentional furniture, we softened the space and created a cohesive, exciting atmosphere.
• Stage Design: Three stages were designed to each feel like a central moment, each became the focus of the room, showcasing presentations and optimizing the attendee flow.
• Zeta-Cafe: A key social hub of the event, the Zeta Café delivered a vibrant, high-energy setting with a modern aesthetic anchored by a bold Zeta-blue feature wall.