The Challenge

Design a New Hire Orientation experience for Meta that feels immersive, inspiring, and deeply human.

NHO marks the beginning of a new hire’s journey—one where they are the hero of the story.
And every hero needs a mission. Building the future takes extraordinary collaboration and innovation.
As Meta offices come alive again, a vibrant culture shines—fueled by advanced tools, expert leadership, and a thriving creative ecosystem.

From sleek industrial design to the seamless blend of nature and humanity, every detail in Meta’s environments reflects a vision of a connected world for all Metamates.

The Outcome

Inspired by the harmony of both the sharp geometry of human-made elements and the natural surroundings found throughout Meta spaces, we created a bold, modular visual system that transforms Meta’s physical environments into storytelling tools.

This visual story symbolizes the radiant creation of your own path, crafted to visually express the Meta story; an inspiring, immersive experience that empowers them to help build a bold and beautiful future.

Behind the Design

• Composition language: Shapes, textures, and color are layered to show the act of building in progress. Together, the collage technique depicts an artistic representation of Meta’s structures harmonizing with natural elements. 
  
• Shapes and Patterns: A library of unique shapes and patterns are created from images of Meta’s campuses a. Meta’s physical world is reimagined into tools Metamates will use to build their own world.
  
• Color and Textures: Powerful gradients combine with abstract shapes to radiate optimism and excitement. Together with color, textures apply depth to create a striking artistic look.